Services
We offer two core services that work together to grow your business online: Web Design and SEO.
Every website we build is hand-coded from scratch—no page builders, no WordPress, no bloat. Just clean, fast, secure code that Google loves.
Web Design & Development
Custom Code - NO Page Builders Or WordPress. We hand-write all the code for our sites from top to bottom. This allows us to make very custom designs, have absolutely ZERO bloat or wasted code to slow us down, they load instantly, score perfect marks on Google Page Speed Insights, are more secure and actually impossible to hack.
Faster Load Times
If your website takes more than 3 seconds to load, you could lose up to 50% of your traffic. Our sites load so fast they don't give visitors a chance to leave, allowing us to capture more leads.
Better Conversions
Faster loading websites have better conversion rates. Google also prefers websites that load fast, which can lower your cost-per-click in ads and save you hundreds per month.
More Secure
WordPress and other builders have lots of vulnerabilities. With our custom code, we don't have any databases or server-side requests that hackers can intercept. It's just static HTML and CSS files. There's nothing TO hack.
Why It Matters
Better Load Times = Higher Conversions
It's very competitive online, and you need every edge you can get. When everyone else is using a page builder and getting poor load times, you could be getting something different—something custom coded and loading instantly.
Improve Your Search Ranking
Better load times can improve your ranking on Google. If there are two similar sites with similar content and domain authority, Google has stated that the one with the better Page Speed Scores and Core Vitals will win.
Boost Your Google Business Profile
A faster loading website can also add extra boost to your Google Business Profile and help increase your visibility in Maps searches. The more visible we can make your profile, the more people that reach your site.
Better Ads Performance
The faster your website loads, the better your conversions are for the ads to send them to. Faster loading websites actually have a lower cost-per-click which can save you hundreds or more a month.
Small Business SEO Services
Web design and SEO go hand in hand. A well-built website will not always be enough to move the needle as much as you'd like, especially in more competitive markets. That's why we have an in-house SEO expert who knows how to rank a website and generate leads.
Forget the buzzwords like "optimize your user experience, submit a site map, optimize your meta tags and descriptions". Those are all things that EVERY developer should be doing by default. SEO is an active and engaged process of content creation, backlinking, blogging, and monitoring.
Local Service Businesses
We've helped many contractors, service providers, and local businesses significantly scale their businesses through SEO. We help you rank higher in the Google Map Pack and the traditional search engine results page (SERP).
We track keyword ranking improvements, traffic to your site, and even how many leads you are receiving from search. This makes it easy to measure ROI and invest appropriately.
B2B Companies
B2B selling involves many touchpoints, you need to add organic search to your list of priority marketing channels. Through audience research, topical research, and other onboarding processes, we can often create an SEO-driven editorial strategy that will attract readers from your ideal client profile.
By adding CTAs to the content, building more awareness, and using that audience for remarketing campaigns, you can start to book calls and make sales.
The SEO Strategy
The Site's Technical Foundation
Your website needs to be fast, user-friendly, and free from glaring technical errors. This is a given with a website from Girassol: our sites outperform most sites on WordPress, Webflow, Squarespace, Wix, and other CMS platforms.
We crawl every site for 404 errors, canonical issues, 301 redirect chains, lack of proper heading structure, and more. We will also optimize the site's schema data, meta titles, meta descriptions, and everything else.
Content Strategy
Do you have content on your site that can be competitive on Google? We perform intensive keyword research for every new client, and this helps us know which pages we need on the site and how to write them.
For local service businesses, we blanket your region with pages that can rank for terms like "Painting company [Your City]" or "Plumber [Your City]". This network of pages will drive leads for your business.
If you don't offer a local service, we can write, optimize and publish nationally-competitive top-level service pages, or build out an intuitive blog strategy that will generate leads or fill your remarketing strategy.
Local SEO
Many of our clients receive a significant number of their leads from the Google Map Pack, thanks to excellent rankings for "near me" search terms. We will audit your Google Business Profile, fill it out with improved information, and audit your business name/address/phone information on web directories across the web.
We also track your Google Map Pack rankings specifically, so that we can report on progress and adjust our strategy accordingly.
Backlinking
You need links from other websites pointing to your website. This has been the case for a long time, but Google gets increasingly picky about what it deems a "high quality link."
We use our database of quality business directories, publisher relationships, and intentional outreach to land meaningful backlinks that help our clients rank better on Google.
The SEO Time Frame
If you have an established online presence, we may be able to attack some quick wins. For instance, if your website is riddled with 404 errors, has backlinks pointing to pages that no longer exist, and has 50 low quality service pages with very little content, we can often correct those issues and start increasing your lead volume in as little as three months.
However, if you are a startup in a competitive business category, it may take six months or longer. This is fine, since SEO is more of an investment rather than a quick transaction. But you will need to prepare for months of backlink acquisition and content production before you start to see significant traffic and lead growth.